Starting a charity is a great way to help those that are in need throughout the world. Not only is it a great way to show that you’re loving and caring, it’s a great way to get the community involved as well. Running a charity can be a chore, but if you don’t have donations, you’re quickly going to find that your organization is going to be able to run at 100%.
In order to get those donations, you’ll have to properly market your charity so that it can get the exposure that it deserves. With that being said, here are some tips and ideas that you can use when you want to market your charity:
Social Media: In today’s technological era, just about everyone use media websites such as Twitter and Facebook. Take this opportunity to create a fan page to promote the happenings throughout the area. For those that have a budget, consider running advertisements on Facebook targeting those that you want to reach out to. Since many love to donate, word can quickly spread.
Local Newspapers: Instead of going for the massive media outlets such as the New York Times, consider going after the local newspapers. Since the local newspapers have a heart for charities, reach out to one of the editors and explain what your charity is doing. If it’s having a fundraising dinner in the upcoming weeks, bring it up! Since you’re more than likely going to be helping out those in need throughout the community, most hometown newspapers will be more than happy to write up a small article.
Be Unique: Yes, this is easier said than done, but major TV outlets love to hear a story that truly touches everyone’s heart. Do you have a story to share? Did you donate to a person that truly was in need and it changed their life? Let the local media outlets know about this. Again, just like the newspapers, consider reaching out and letting them know what you did. Another great tip regarding the local TV stations is to keep your eyes peeled for people in need. This is a great way to donate to those people and get your organization blasted on the airwaves.
Website: In this day and age, each and every business and charity should have some sort of website. Be sure to create this website and make it user friendly. Promote this website via charity directories as well as other avenues such as message boards, blog comments and more. By taking the time to reach out to those in the cyber world, this can help spread the message fast as well. You’ll also want your website compatible on mobile platforms
Like a business, promoting a charity is going to take a lot of hard work. Be proactive, have a loud voice and let your name be heard. Sitting in the corner will do nothing for your good cause. Consider the tips mentioned above today and see how far you can take your charity!